The Nourished CEO Podcast Running A Fitness Business Online with Becca Daniel
The landscape for fitness and nutrition business owners has certainly changed in the past year and a half. Many of us have been forced to pivot into an online businesses. Today’s guest is a personal trainer who has navigated these changing times and wants to explain how you can too.
About Becca Daniel
In 2014, Becca packed up her kettlebells and her Bengal cat and moved from Minneapolis to Los Angeles to pursue a fitness training career. While working at a women’s gym, she noticed that even with solid programming and consistency, some of her clients were still getting stuck. So she got curious.
Becca noticed that the aesthetics-based fitness and diet culture was causing her clients frustration as they chased societal standards of smaller bodies and unrealistic expectations. She began the work of shifting her own mindset and found freedom once she was able to focus on what her body could do instead of focusing on what it looked like as her main metric of success.
Now, she encourages women to question the standards of fitness we see portrayed in the media and from the billion-dollar fitness industry, and approach workouts from a place of alignment, love, and acceptance instead. Becca believes that fitness isn’t a look and that working out doesn’t need to be about changing your body. It can simply be about enjoying movement, feeling good, and getting better at getting older.
The Freedom of an Online Practice
Although many of us miss the in-person gym experience, there are some positives to online practices. Becca discovered some of these after pivoting to only working online. For starters, fewer clients missed sessions. Many even prefer to meet online since it avoids the hassle of commuting to the gym. It also allows for greater customization of programs to meet clients’ needs.
Both Becca and I have found that the level of opportunity that having an online business affords outways many of the positives of in-person businesses. We now have a level of freedom to make our own schedules and build a new level of flexibility into our lives.
An Opportunity for Growth
It’s undeniable that the COVID pandemic has caused more hardships than otherwise. However, it has been a boon for those of us who want to move our businesses online. Many clients now know what to expect and are more comfortable with online setups.
Just like working out, a lot of what we have to do with our businesses is uncomfortable. Growth involves discomfort. Becca describes how this is a good thing. The pandemic has certainly pushed many of us into discomfort. There will be those of us who resist this and there are those of us who look for opportunities in it.
Have you moved all or part of your practice online? Tell me about it in the comments on the episode page!
Got a question you’d love to hear me answer on the show? Leave me a voice message here!
In This Episode
- Becca’s original motivation to become a personal trainer [8:00]
- What drove Becca to take her business online [11:20]
- The type of freedom that comes with having an online business [22:40]
- How being online allows your business to expand [25:40]
- Providing a greater degree of customization for clients [30:20]
- Balancing discomfort with growth [41:20]
- Relying on faith to achieve our goals [51:00]
Quotes
“After a while of doing online, my clients became so used to it. The feedback that I got was that this is so much more convenient.” [16:12]
“I’m not saying COVID was a good thing. But for me, it gave me that little push that I needed to take that step and it gave me a reason to finally make the transition to have a business that’s 100% online.” [17:37]
“The value that I add is it’s me. Even though you’re going to my classes, we’re going to have a personal relationship. I’m going to get to know you.” [34:20]
“Part of faith is understanding and accepting that it might not be done exactly how we think it should be done or that it will be done. So we have to be open to knowing that we’re here to prepare for what God has for us.” [53:17]
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Links
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