“People buy what they remember.”

Jerry Louis is a seasoned marketer with 6 years of experience and he is currently a senior creative at The SpringHill Company. As a copywriter, he has worked with several amazing clients—Jordan, Sprite, FOX Sports, McDonald's, Pepsi, and Best Buy to name a few. Additionally, he is also a fellow alum of the city college of new york and a good friend of mine.

In this episode, we talk about the fundamentals of copywriting, the purpose of advertising, how to harness your creative energy, how to get into a copywriting career, books that can help you with your writing, and more.

Jerry’s work portfolio: https://www.jerryrlouis.com/

Jerry’s LinkedIn: https://www.linkedin.com/in/jrlouis/

Jerry’s Instagram: https://www.instagram.com/j.r.louis/

Books he mentioned to get better at copywriting and advertising:

The Advertising Concept Book: Think Now, Design Later by Pete Barry

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Junior: Writing Your Way Ahead In Advertising Kindle Edition by Thomas Kemeny

If you have a specific request for future episodes, please contact me at: www.kennysoto.com/contact/