Personalization & The Upside Of Disruption | Jon Reed, Terence Mauri, Mark Abraham, David Edelman

This week on DisrupTV, we interviewed Terence Mauri, founder of the Hack Future Lab, and author of The Upside of Disruption, Mark Abraham, Senior Partner at Boston Consulting Group (BCG) and co-author of Personalized, David Edelman, Senior Lecturer at Harvard Business School and co-author of Personalized and Jon Reed, Cofounder at diginomica. Terence Mauri emphasizes the importance of bold decisions and the need for leaders to adapt to the rapid changes brought by AI. He introduces the concept of "warm AI" versus "cold AI," advocating for AI that prioritizes humanity. Mark Abraham and David Edelman discuss the potential of AI in personalization, highlighting that only 10% of brands effectively use customer data, leading to $2 trillion in incremental growth. They stress the importance of integrating AI with human judgment and creativity. Jon Reed critiques the overhyped promises of AI and underscores the need for responsible AI implementation. DisrupTV is a weekly podcast with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.