Business Strategy for CPA's 282 What do I say on my website? #3: Headline and Subtitle
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Have you ever gotten stuck, wondering what to say on your website?
Having the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference.
Because you only have a moment to capture the attention of those who land on your website, you want to nail your headline and subtitle.
Here are the three questions your headline and subtitle need to answer:
- What it is
- What it does
- Who it’s for
Get these right, and you’ll attract more high-paying clients, shorten your sales cycle, increase your conversion rates, do higher-margin work, and you’ll be able to work fewer hours for the revenue you want to bring in.
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