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Join me, Nik (https://x.com/CoFoundersNik), as I talk with Mark Brooks (https://x.com/markbrooks), the Managing Director of Permanent Equity, a unique investment fund founded by Brent Beshore. With 16 businesses and 900 employees, Permanent Equity uses a 30-year fund model and focuses on debt-free acquisitions, which goes against the grain in private equity. We discuss how they identify unique metrics for each business, incentivize operators without using EBITDA, and manage post-sale relationships.

Questions this Episode Answers:

What is Permanent Equity’s unique 30-year fund model?
Why does Permanent Equity pursue debt-free acquisitions?
How do they identify key metrics for each business?
Why don’t they incentivize operators based on EBITDA?
How do they approach post-sale seller relationships?

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This week we covered:

00:00 Highlights
00:19 Welcome to Nickonomics
01:15 Interview with Mark Brooks
02:00 Understanding Traditional Private Equity
05:27 Permanent Equity's Unique Approach
07:44 Incentive Alignment and Cash Flow
08:44 Newsletter Promotion
09:14 Challenges with Incentive Alignment
11:04 Structuring Purchases and Keeping Owners Onboard
14:38 Value Proposition and Legacy Considerations
17:29 Operational Support and Back Office Functions
23:02 Metrics and Day-to-Day Operations
25:59 Understanding Leverage Points in Business
26:40 Key Business Metrics Categories
27:45 Dogmatic vs. Flexible Business Approaches
28:24 Industry-Specific Metrics and Opinions
29:42 Tracking Metrics and Reporting
31:17 Managing a Portfolio of Businesses
33:19 Delegation and Business Growth
39:33 Characteristics of Successful Companies
45:06 Advice for Entrepreneurs and Personal Reflections

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