In today's episode of the Internet Marketing Podcast, Andy is joined by Scott Dubois, Co Founder of Pidalia, to discuss your audience and what it means to you.On the show you'll discover:How to use customer data when it comes to campaign planning & what types of data you should look at. What the main types of data that you should look at are. If data should be used to decide the timing of a campaign. How you can use data during a campaign once it has launched? If it is better to be reactive rather than proactive in marketing?Plus, as usual, Scott provides his top tip/key takeaway.
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The Internet Marketing Podcast