The Deep Specialization™️ Podcast Why Agencies Need Fractional Sales Leaders with Joey Gilkey
Can you scale agency sales with founder-led growth?
Yes, but only to a point. After you hit a plateau (and most agencies do), you need to invest in a sales organization to help you break through. Yet, building that out from scratch can be a daunting task. That’s why today’s podcast guest, Joey Gilkey, founded a company to tackle that challenge. Apex Revenue offers outsourced, fractional sales operations to B2B companies and digital agencies.
Joey joins Corey Quinn on The Vertical Go-to-Market Podcast to share his sales wisdom with our community.
Joey is an absolute renegade when it comes to sales strategy from tactics to technology. If you’re looking for a fresh (and data-backed) approach to agency sales, this is the episode for you. From list-building to messaging, sales engagement technology, and everything in between, Joey breaks down his process in detail to help you understand what it takes to sell in B2B today.
Join Corey and Joey on Vertical Go-To-Market as they discuss:
- Why founder-led sales and relying on referrals isn’t a long-term growth strategy.
- Why outsourced lead generation doesn’t convert into sales without a process.
- What is new (and effective) in the world of outbound sales.
- Joey’s six-step approach to B2B sales.
- Affordable ways to acquire and clean up target lists.
Here are some actionable key takeaways for agency founders:
- Talk to your existing customers to understand WHY you won them as clients.
- You need to test your messaging and offer in the market, study responses, and iterate.
- Your list is your strategy: invest in enriching the data so it’s actually usable.
- If you do gifting as a sales strategy, find ways to personalize for a wow effect.
The resources mentioned in this episode are:
- Check out Apex Revenue Here
- Connect with Joey on Linkedin Here
- Read More About Best Damn Agency Mastermind Here
- Listen to Joey’s Podcast: Best Damn Agency Podcast Here
Join us as we get real about agency revenue growth and outbound sales.
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