The Near Memo Survey:Buying links works, Why did Alexa fail? Moderation will be at center of Sec 230 debate
74.3% of link builders pay for links and 89.1% of link builders say nofollow links have an impact on rankings. David reviewed a new survey of ~800 link builders by Authority Hacker. Regardless of what Google proclaims, buying links is a tried and tested way to gain site benefits in less than 6 months and it's here to stay.
Alexa pullback by Amazon points to difficulties with Voice.
It is estimated that the Alexa unit had a negative $10 billion impact on Amazon this year with no significant contribution to increasing sales. As a result many of Amazon’s layoffs occurred in this department. This calls into question Amazon’s strategy of attempting to create a new platform and highlights the problems that are yet to be solved with voice computer interactions.
Content Moderation will be at forefront of Sec 230 Fight in 2023
With new laws in Fl. & Texas demanding that platforms allow everyone to express their opinions heading for a Supreme Court day in court, advertisers fearful of blowback and the EU stepping up to insist that Twitter actually moderate speech, the stage is set for a tumultuous 2023. Lawsuits, government intervention or Sec 230 reforms are all possibilities but the problems will escalate before a solution is found.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Near Memo Ep 91
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/