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Warby Parker addresses the common issue of expensive eyewear by directly designing and selling glasses to consumers, significantly reducing costs. Their glasses, starting at just $95 with prescription lenses included, are crafted from high-quality materials such as impact-resistant polycarbonate and custom acetate. By eliminating the traditional retail markup associated with eyewear, Warby Parker's approach offers customers stylish and durable options at an accessible price point. This model not only enhances affordability but also ensures that consumers receive well-made products that challenge the norms of the eyewear industry.