$20k/month in 1 year with "future niches" - Casey Botticello
Dec 18, 2023
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Casey Botticello, a Blogging Guide, joins the podcast to discuss his AI sites, future niches, and keyword research. They explore the importance of niche selection, creating relevant content, understanding the target audience, and mapping topics. They also compare different niche websites based on potential income and discuss Casey's social media platforms and newsletter.
Choosing a niche that covers less covered aspects and caters to a specific audience is crucial for building successful websites.
Continuously growing the number of articles on a website, leveraging AI technology for content creation, and utilizing effective internal linking are key strategies for achieving topical authority and establishing a strong online presence.
Deep dives
Key Points and Insights 1
Casey shares his background and how he got into blogging and digital marketing, starting with his experience in digital PR. He discusses his passion for writing and the various side projects he pursued from 2015 to 2018, which helped him make money and gain ghostwriting opportunities. Casey also mentions his shift to experimenting with different AI and outsourced technologies that complement his work as a blogger.
Key Points and Insights 2
Casey highlights the importance of niche selection and topical mapping in creating successful websites. He describes how he narrows down the focus of a topic to cater to a specific audience or persona. By identifying less covered aspects within a niche and excluding irrelevant content, Casey aims to build sites that cover a topic comprehensively and precisely align with what the audience is looking for, rather than chasing search volume or keywords.
Key Points and Insights 3
Casey explains the significance of continuously growing the number of articles on a website to achieve topical authority and establish a strong presence. He shares the benefits of leveraging AI technology for content creation, emphasizing the efficiency and scalability it offers. Casey also highlights the value of thoughtful internal linking and the potential of AI tools for generating effective website maps and automating the linking process.
Key Points and Insights 4
Casey briefly discusses a second website project that didn't perform as well as his first site. He attributes this to the site's broader niche and the need for a higher volume of articles to achieve the same topical coverage as his successful site. Despite slower growth, Casey remains positive about the site's potential and emphasizes the importance of niche selection, time investment, and iterative experimentation in building successful websites.