SignUp Software Insights on the Office of the CFO in 2025

Highlights

2025 Expectations (02:07)

Ashe has had the opportunity to meet with and hear from customers about the challenges they're facing so SignUp can determine the kind of support customers need. A common theme that he has noticed is around "measuring what matters and trying to see how they can move to a predictive model because there's a lot of uncertainty." When business leaders are looking at solutions like ExFlow by SignUp, Ashe explains that it's "something that when we get through our implementation, we feel like we've got a path for them to be able to help meet those goals and, hopefully, improve their relationships with their vendors and reduce some of those risks."

ExFlow as an Enabler (05:30)

ExFlow focuses on AP automation within Dynamics 365 on both F&O and BC. The office of the CFO is changing to be more strategic with investments, mitigating risks, and predicting potential opportunities. ExFlow takes the amount of time that an organization spends on invoicing, for instance, and compresses it to reduce potential errors and give time back to the business. It also helps organizations measure key elements so they can re-architect their business to be more efficient and plan more effectively. "I think that's where a lot of the real value comes from," Ashe says.

Future of AI (08:10)

AI will continue to have a huge impact, Ashe considers. For most organizations, AI will have a wider impact of a big-bang approach. "I think some organizations are prepared for that...People are going to slowly but surely get more used to just having an autonomous agent there to help them do their jobs."

Previously, Hedin has discussed the premise of three horizons of AI that can be aligned with strategic decision-making and financial control. He elaborates on these horizons: The first horizon is having an immediate impact now, as it includes using copilots to optimize processes and models to become more efficient. The second horizon involves using AI to drive the setup of systems. The third horizon is more autonomous, allowing agents to manage reoccurring tasks, for example.

Driving an AI-Strategic View into 2025 (14:46)

"We're actually doing what we've always been doing," Hedin confirms. "We've been 100% a Microsoft-dedication ISV." He describes how SignUp Software builds on Microsoft's platform for industry-specific, horizontal solutions. "We need to be smart and use what they are doing and then build the last touch on top of that." This enables the company to build AI models that become better and better with each new generation.

Although AI and its evolution is becoming faster and faster, as people are increasingly absorbing the technology, the learning curve still takes time. While AI technology is being adoption, it still requires knowledge to work through prompts, asking the right questions, and fine-tuning models. We need to be maybe one to two years patient before achieving the real autonomous level, Hedin explains, but there are a lot of efficient processes on the way.