Inside Crayola’s 120-Year Legacy of Creativity and Customer Experience

What does it take to build a brand that earns loyalty across generations?

Crayola is more than crayons—it’s a creative ecosystem built on emotional insight, personalization, and purposeful storytelling.

In this episode of The Modern Customer Podcast, Victoria Lozano, Crayola’s Chief Marketing Officer, shares how her team designs meaningful experiences across every touchpoint.

📌 Highlights from the episode:

• A campaign powered by emotional insight—91% of parents use color to influence their child’s mood

• Crayola’s award-winning Create and Play app and its role in personalization

• How the brand connects across generations through in-store, digital, and experiential strategies

• Why adult creativity and purpose-driven storytelling are key to the future of CX

🎧 Tune in to hear how Crayola transforms emotion into experience—and experience into loyalty.

 

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.