In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.
talks about:
- Texting – a new trend for her company in 2018 – and how it contributes to big data
- The importance of personas in Account Based Marketing
- Learning the language of the business
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights