

The Cult of Podcasting
Nov 14, 2023
Join host Isa Medina and guest Kara Klenk as they delve into the phenomenon of podcasting, discussing para-social relationships, the cult-like following, and the lack of transparency. They also explore the influence of popular podcasters like Joe Rogan and the challenges of starting a podcast. Plus, they touch on the rise of celebrity-driven podcasts, the lack of payment for downloads, and their new podcast project with Lydia Keating.
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Parasocial Bonds With Listeners
- Kara Klenk shares that podcast listeners often develop parasocial relationships with hosts, feeling as if they know them personally. - She experiences fans who feel like meeting a best friend when attending live shows, despite being strangers.
Saturation Challenges in Podcasting
- Podcasting is highly saturated, making it very difficult to gain financial success through it. - Many people are advised against starting podcasts unless they do it purely for fun or proof of concept.
Evaluate Podcasting Commitment
- Analyze the cost-benefit of starting a podcast carefully given the huge time commitment and low likelihood of financial success. - Pursue podcasting only if you genuinely enjoy it or have clear personal goals, not for quick fame or money.