Speaking Your Brand: Public Speaking Tips and Strategies 350: How to Tell Stories in Your Presentations that Connect to Your Message and Audience
In the last episode, I talked about connecting your personal brand and your thought leadership
Your stories and experiences are integral to both. Your stories connect you with your audience.
Have you ever heard a speaker share a story and have one of these reactions:
#1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation.
-OR-
#2: Why is this person telling this story? I don't get how this relates to the rest of their content or why I should care or this feels icky.
You don't want to end up being the speaker where the people in the audience are having the second reaction.
You want your stories to have purpose and meaning and be of service to your audience.
In this episode, Diane Diaz and I talk about:
- Contrived vulnerability (your audience can tell)
- What contrived storytelling sounds like and feels like
- The elements of authentic storytelling
- Examples of authentic storytelling, from our clients and from our own talks
Links:
Show notes at https://www.speakingyourbrand.com/350/
Register for our live online workshops on Zoom this fall = https://www.speakingyourbrand.com/workshops/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Diane Diaz = https://www.linkedin.com/in/dianediaz
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