Ben Esgro is back on the show and we dig into all things supplements. Part 1 today we cover the issues with marketing within the supplement industry and how you can become a more savvy consumer of supplements.

Timestamps:

00:00 Intro

06:24 Why are people drawn towards supplements?

10:32 Influencer marketing

17:13 Marketing yourself and your business

24:31 Marketing vs. true claims

26:58 Science as a marketing tool

29:59 Cherry picking data and misinterpreting/misrepresenting science

35:14 Information and studies about supplements

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