Hello everyone, today I am talking to Budi Voogt. He is an awesome guy from the Netherlands. He runs a recording label consultancy. I love looking beyond the typical web designer, copywriter, marketer kind of business and seeing how other types of entrepreneurs are successfully charging more, getting better clients, and putting systems in place.

Budi is in the Hague, Netherlands. He went to school for Business Administration. Then started working in artist management and booking. From 2012 to 2014, he was Co-Founder of Heroes Managment which is now merging into Heroic Audio. He wrote “The SoundCloud Bible” and created the Music Marketing Academy.

Today’s topics include:

The music industry was a gate-keeper model, but technology has
disrupted the industry
Instead of convincing gate-keepers to take notice, Budi and his crew focus on the online model for marketing and
distribution
A lot of creatives struggle with having buyers for their service, Budi’s agency noticed that the online marketing model was really taking off and validated their path to entry using SoundCloud
SoundCloud was working to launch digital music, Budi’s agency started their own label, and he wrote The SoundCloud Bible
The consulting they do now, is more like music management, they represent the artists on a yearly or bi-yearly contract
They have invested very heavily in a few artists that they really believe in
This has now led to much bigger returns developing careers for these artists
People take you more seriously when you have authored a book, The SoundCloud Bible is great for marketing, Budi is the SoundCloud guy
To start out, find the pain point of your audience or what you are struggling with, then build a product or book about that
Actually asking your potential customer what they are interested in is a great way to choose what to work on
With digital and content marketing, play the long game, find out what your customers need and be valuable and find
out how you can help them

Resources and links:

Like the Podcast? Help us!
If you enjoy the Business of Freelancing podcast, support us to keep it going!
Subscribe on iTunes
Leave us a 5-star review on iTunes
Share the podcast with your friends
Hopefully the fact that your show of support will keep the podcast going is reward enough for you. But we want to sweeten the deal for you even further:
After you’ve published your review, send an email to kai@planscope.io. You’ll get an exclusive video from Double Your Freelancing Conference — James Clear's talk on Developing Better Work Habits — absolutely free. Click here to make it happen!

August 27, 2024 - Rick Wilson | Matthew Seligman | David Andelman