The Demartini Show Charge What You’re Worth: A Simple Exercise - EP 305
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Sep 19, 2025 Dive into the psychology of pricing as Dr. Demartini tackles the common fears around raising fees. Discover a unique two-chair thumb exercise that helps you assess your perceived value. Shift your mindset with the 100 benefits and drawbacks exercise to confidently justify fee increases. Learn to communicate your value using client benefits, and realize that higher fees can actually attract more clients. Regular fee reviews can ensure you're staying competitive and fair!
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Reveal Your Intuitive Price With A Thumb Game
- Do the two-chair thumb game to surface your intuitive price boundary by having a friend call out prices while you signal too low or too high.
- Use that starting point to identify your current perceived value and emotional reactions to pricing.
Inner Value Determines Outer Acceptance
- Your internal valuation drives guilt or resentment when charging different fees; clarity resolves those emotions.
- When you truly value yourself, others mirror that value and accept the higher fee.
Write 100 Benefits And 100 Drawbacks
- Write 100 benefits the higher fee delivers to typical clients and keep going until you feel grateful and clear about the value.
- Then list 100 drawbacks to clients if you charge less to cement why the higher fee serves them better.