I can’t say “Brexit” without choking down laughter. But many people are passionate about Brexit, and I don’t mean to make light of it. But what’s amusing from an outside perspective? How would Brexit have been negotiated better? Keld Jensen returns to the Negotiations Ninja podcast to apply his expertise to another contract negotiation that would have benefitted from his input.

Outline of This Episode

[2:42] Was Brexit an amazing deal?
[4:54] What was negotiated well?
[7:03] Political negotiation vs. business negotiation
[8:26] Mistake #1: The wrong people at the table
[10:34] Mistake #2: Too many cooks in the kitchen
[13:22] Mistake #3: No concrete negotiation strategy
[17:21] What can other countries learn from this?
[19:42] How to apply this to the business landscape
[21:58] Ask the counterparty questions—then listen
[23:52] Life or Death listening by Dan Oblinger

Resources & People Mentioned

Life or Death Listening by Dan Oblinger
The Trust Factor: Negotiating in SMARTnership by Keld Jensen
Honest Negotiation by Keld Jensen
Episode #199 with Mihai Isman

Connect with Keld Jensen

Keld’s Website
Connect on LinkedIn
Keld’s YouTube Channel

Connect With Mark

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Brexit = A Poorly Managed Political Negotiation