In this programme, ffinlo Costain talks to Josiah Meldrum, co-founder of the successful on-line retailer, Hodmedods. Josiah works with British farms to source top quality beans, pulses and grains - particularly less well-known foods, like the fava bean, grown in Britain since the Iron Age, but now largely forgotten.
We talk about why Josiah thinks of Hodmedods as an agroecological retail business and about the need for strong supplier relationships. We discuss the benefits of scaling out rather than up, and the failure of fellow online food retailer, Farmdrop.
Produced by Farmwel.