Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly

Mar 20, 2025

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Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predictable, sustainable growth. Plus, they explore how to manage a team mindset to ensure a positive and rewarding work environment.

If you're looking to understand the critical difference between leading and lagging indicators, and how to leverage them for your agency's success, this episode is essential listening.

What You’ll Discover in This Episode:

Leading vs. Lagging Indicators Defined – Understand the difference and why it matters.
Why Focusing on Lagging Indicators Can Be Detrimental – The trap of revenue focus and weight loss goals.
The Power of Leading Indicators – Actions and activities that drive results.
How to Identify Leading Indicators in Your Agency – Practical examples and strategies.
The "No Leads" Embargo- Reframing how to view leads.
Client Management – Setting expectations around leading vs. lagging indicators.
Team Motivation – Keeping your team focused even when results are delayed.
The Importance of Vision – Aligning your team around a purpose bigger than metrics.
Rewarding the Right Behaviors – Incentivizing leading indicator completion.
The Power of "Because"- Explaining the why behind the task.
The Element of Surprise- How to reward the team.
The Roger Federer Mindset – Staying present and focused on the process.
Avoiding Comparison – Focusing on your own progress, not others' highlight reels.
SGD's success story- How they achieved their best month ever.

Handy Links:

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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