EP 287: Talk Triggers - Creating Customers with Word of Mouth w/Jay Baer

Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing.

That's the reason Jay Baer, founder of Convince & Convert, decided to focus his next book on how to develop a word of mouth marketing strategy.

The new book, "Talk Triggers," was released in the last two weeks and based on early sales, it seems to be another best-selling book in the making.

Also, we discuss the announcement from Google about their breach and shutdown of Google+, the future of advertising on Facebook, and more - this week and more, today on the EDGE!

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