Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with his new consultancy, PunkMRX.

Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Global Head of Innovation after leaving to co-found a conversational tech company which YouGov later acquired.

We discuss Graeme’s journey from a young lad fascinated by culture and geography, to a graduate student researching punk culture to his professional career in insights. We talk plenty of punk rock along the way including who has the best punk rock tradition – the UK, the US East Coast or the US West Coast?

[I also continue my sponsorship of Magic Mind . . . if Green Day can sell Keurig machines, I can pitch performance enhancement shots – ha!]

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Episode #125: Graeme Ford - Founder PunkMRX, Former Innovation Head at YouGov, Punk Rock Academic