Business of Drinks 33: Fundraising Masterclass for Bev Alc with Giuseppe Infusino of InvestBev - Business of Drinks
Is your beverage brand in fundraising mode? If so, this is the episode for you! We talk with Giuseppe Infusino, a partner and the chief investment officer at InvestBev, a private equity firm that deploys growth capital to drinks brands. He leads InvestBev’s investment sourcing, diligence, and structuring processes, and partners with portfolio companies to increase their likelihood of success.
In this masterclass, Giuseppe shares his proprietary, 4-part framework for fundraising success — Plan, Path, Pitch, and Process. By the end of the episode you’ll have answers to these questions:
In the PLAN stage:
How should I frame my product, and the opportunity it represents, to investors?
What do investors want to know about my company’s infrastructure?
What should I be prepared to share about my customers and GTM strategy?
In the PATH stage:
What are the different types of funding I should be aware of?
How can I find potential funding sources?
How should I approach potential funders?
At the PITCH stage:
How should I think about my pitch deck?
What is the most essential information I need in that deck?
How can I improve my chances of success?
In the PROCESS stage:
What happens after the pitch?
How can I effectively support the process?
What else should I be thinking about?
If you want an edge on pitching to investors in today’s challenging fundraising climate, listen in.
Stay tuned for our next episode dropping on 7/24.
Links:
Resilient Wine by Stevie Stacionis: https://resilientwine.substack.com/
Massican Wine: https://www.massican.com/
Ep 22: Cann’s Jake Bullock on Growing a THC Beverage Brand: https://podcasters.spotify.com/pod/show/business-of-drinks/episodes/22-How-THC-Drinks-Brand-Cann-Grew-to-36-Million-in-Sales--with-CEO-Jake-Bullock---Business-of-Drinks-e2g5r00/a-ab0ba9k
Ep 7: InvestBev’s Brian Rosen on Fractional Sales: https://podcasters.spotify.com/pod/show/business-of-drinks/episodes/07-Beverage-Alcohol-Sales-Strategies-with-Brian-Rosen---Business-of-Drinks-e25ljjj/a-ab64i9u
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Erica Duecy, co-host:
Erica Duecy is founder and co-host of Business of Drinks, and one of the drinks industry’s most accomplished digital and content strategists. She runs consultancy and advisory arm of Business of Drinks, and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.
https://www.instagram.com/ericaduecy/
https://www.linkedin.com/in/erica-duecy-4a35844/
Scott Rosenbaum, co-host:
Scott Rosenbaum is co-host of Business of Drinks, and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.
https://www.linkedin.com/in/scott-m-rosenbaum/
Caroline Lamb, contributor:
Caroline is a producer and on-air contributor at Business of Drinks and a sales representative at Great Lakes Wine & Spirits.
https://www.linkedin.com/in/caroline-bork-lamb/
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