Market Positioning of the Apple Watch

Apple's introduction of a gold watch priced between $10,000 and $17,000 challenges existing luxury watch market perceptions. While the high price initially shocked many, the luxury market involves consumers who regularly purchase expensive items, such as designer dresses and high-end watches. Apple is attempting to carve out a niche within this market, bringing into question whether traditional luxury watch buyers will embrace a smart watch, and how the overall watch market might shift. The exact impact of this product on Apple's overall sales remains uncertain, but it sparks a conversation about the evolution of luxury in the technology sector.