63 - MSP Marketing Masterclass

Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing. They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape. They also highlight the importance of commitment and consistency and explore the art of generating standout content. This episode is packed with insights and strategies. Tune in for a masterclass in marketing strategy, personal branding, and much more! Chapters: 00:00:00 - Importance of Marketing in the MSP Sector 00:07:03 - Overwhelming for Techs 00:14:09 - Building Trust and Engagement with MSPs 00:21:20 - Tracking and Eliminating Red Tasks in MSPs 00:28:31 - Product Managers and Marketing Responsibility 00:35:45 - Putting Yourself Out There 00:42:40 - The Commitment and Consistency of Podcasting 00:49:35 - Three-step marketing strategy 00:56:25 - The Challenges of Business Ownership