
Bradley Wright, Life Purpose Lab #48: Ikigai is Not a Venn Diagram. Founder of Ikigai Tribe Nick Kemp
May 12, 2021
This time, Nick Kemp, the founder of Ikigai Tribe, shares his profound insights on the true meaning of ikigai, a concept often misrepresented as a simple Venn diagram. He dives into the rich Japanese philosophy behind ikigai, emphasizing its connection to daily life, social roles, and the joy found in small pleasures. Nick also discusses the seven fundamental needs to experience true ikigai and reflects on the importance of emotions in determining one's purpose, shedding misconceptions while inspiring a global community dedicated to this meaningful pursuit.
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Personal Journey Into Japan Shaped The Work
- Nick lived and worked in Japan for many years, learning language and culture while working long restaurant shifts.
- He later married a Japanese woman, founded a school, and developed Ikigai Tribe from that lived experience.
Ikigai Is Not A Venn Diagram
- Ikigai is a Japanese word meaning the things that make life worth living, not a four-circle Venn diagram.
- The popular Venn graphic was created by Andreas Zuzunaga and later rebranded by Mark Wynn, but it misrepresents Japanese usage.
Ikigai As A Daily, Role-Based Spectrum
- Ikigai functions as a spectrum of values and meaningful activities ranging from small daily pleasures to life-defining aims.
- It emphasizes daily living and social roles rather than a singular end goal or career-centric sweet spot.








