You might not have heard of GSK but we can guarantee you've heard of some of their brands including Panadol, Sensodyne and Voltaren. Meet Cate Sefton, the Marketing Director of GSK Consumer Healthcare ....and also a Certified LEGO® SERIOUS PLAY® Method Facilitator.

You might think that the scientific world of healthcare and creativity wouldn't mix but Cate is a big believer in creative thinking, customer-centricity and operating creatively within frameworks rather than viewing them as a barrier.

Links:

Cate Sefton: Cate Sefton LinkedIn

Two Common Creatives: https://www.twocommoncreatives.com/

Ideas & Stories that Matter: https://www.twocommoncreatives.com/workshop

See omnystudio.com/listener for privacy information.

S4E44: Episode 44 - Cate Sefton: Serious Play