The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

886: The Slow Season Strategy: Proven Ways to Boost Sales When Business Dips

6 snips

Jun 11, 2025

Every entrepreneur faces slow seasons, but they can be leveraged for growth. Learn four strategies to boost sales when business dips. Optimizing product offerings and enhancing website engagement can reignite interest. Email marketing takes precedence over social media, encouraging urgency through scarcity. Improved client experience is essential—gather feedback to enhance satisfaction. Finally, audit your content and consider mini launches to revitalize your strategy and align with business goals.

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INSIGHT

Every Business Has Slow Seasons

Every entrepreneur experiences slow seasons; it's normal to have ebbs and flows in business.
Accepting slow times helps prepare and strategize for when business picks up again.

ANECDOTE

Using Slow Season Productively

Jenna Kutcher used slower seasons to build systems, create courses, and launch her podcast.
She reserved half the year for intensive work and the other half for business foundation and updates.

ADVICE

Update Your Portfolio and Website

Use slow business periods to update your portfolio and website with your latest work and offerings.
Ensure consistency between your social media and website to better attract and convert clients.

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You know those moments in business where things suddenly feel a little too quiet? Maybe the inquiries slow down, sales dip, or your calendar just isn’t as packed as usual. It can feel unsettling, especially when you’re not sure why it’s happening or how long it’s going to last.

The truth is, EVERY entrepreneur hits those slower seasons. In my business, summer tends to be our slow season. Depending on what you do, it may be around the holidays, or in the Fall. Having busy and slow seasons is a natural part of running a business. The most important thing is for us to make the most out of these ebbs and flows to prepare for when things pick back up again.

That’s why today I’m bringing back a conversation that originally aired a few years ago about four strategies I lean on when things slow down in my own business. They’re timeless, practical, and focused on helping you use these quieter times to your advantage!

So whether you’re currently feeling the weight of a slower season or just want to be prepared for the next one, this episode is packed with four simple yet effective ways to reignite momentum and boost your sales. Let’s get into it!

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Goal Digger Show Notes: https://jennakutcherblog.com/slow-season-strategies-to-boost-sales

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