Influencer Season continues the run of terrible names for podcasts with amazing guests.
This week, Sedge Beswick, joins Andi to discuss influencer marketing. Sedge is Founder and MD of SEEN Connects an Influencer Marketing agency that works with clients like Nike, eBay and Panasonic.
We discuss:
- The Kardashians (luckily only briefly)
- Being a Nike fan
- Strategy first
- Measuring the ROI of influencer marketing
- Robbie Williams v Metallica
- Growing an agency
- The ASA guidelines
- Questions NEVER to ask her at a dinner party
- Lessons for her younger self
Show Notes
Sedge Beswick
As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: a globally-based, innovative influencer marketing agency.
Just some of the brands on Connects’ client list are Nike, Bumble, Panasonic and eBay. Connects’ influencer relationships include household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.
Sedge’s expertise is regularly called upon by global news networks, such as BBC News and Sky News, as well as print publications like the Financial Times.
As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. She is a visiting university lecturer and an accomplished public speaker, having hosted workshops for No.10 Downing Street and Google.
Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.
Sedge’s two books are:
140 Ultimate Twitter Lols
Make Instagram Your Business
Seen Connects website
Find Sedge on LinkedIn or Instagram
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
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Andi Jarvis, Eximo Marketing.