Ahead of the Curve with Coco Mocoe Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2
Dec 27, 2023
In this episode, Koosha Nouri discusses the concept of quality over relatability in 2024. They explore the potential shift towards high-quality content and the impact it may have on the beauty industry. They also discuss the fatigue with celebrity brands and the rise of creators like Jackie Aina and Monet McMichael. Tune in to hear their thoughts on the future of social media and beauty trends.
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Three Pillars Of Viral Beauty
- Viral beauty success needs three things: humanity, glamour, and discourse.
- Those three buckets together create reinvention and long-term cultural traction.
Monet McMichael's Tipping Point
- Koosha describes Monet McMichael as hitting all three viral buckets: personality, glam, and discourse.
- Monet's trajectory included HD content, runway work, and timely cultural moments that built momentum.
Use Consistency To Convert Viral Views
- Keep consistent output because one viral video feeds viewers into your portfolio.
- Publish varied content so new viewers find more reasons to follow beyond a single hit.