Ahead of the Curve with Coco Mocoe
Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2
Dec 27, 2023
In this episode, Koosha Nouri discusses the concept of quality over relatability in 2024. They explore the potential shift towards high-quality content and the impact it may have on the beauty industry. They also discuss the fatigue with celebrity brands and the rise of creators like Jackie Aina and Monet McMichael. Tune in to hear their thoughts on the future of social media and beauty trends.
39:43
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Quick takeaways
- High-quality content, including high-definition videos, is becoming more important as audiences become more discerning.
- Celebrity beauty brands should strike a balance between fantasy and functionality to sustain success and avoid complete reliance on the celebrity's name.
Deep dives
The Three Factors for Becoming a Viral Beauty Creator
To become a viral beauty creator, three major factors are crucial: the human factor, being glamorous, and creating discourse. The human factor refers to being authentic and personable, creating a connection with the audience. Being glamorous means being aspirational, providing the fantasy and allure that draws people in. And creating discourse involves sparking conversations and trends, making a cultural impact. Combining these three factors can catapult a beauty creator to success, but always prioritizing the humanity aspect is key.
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