Creating Platforms in 2024 ft. Mike Mills

In the fourth episode of The MikedUp Show, hosts Mike Kelleher and Michael Zau sit down with Mike Mills, the dynamic host of The Texas Real Estate and Finance Podcast, one of the industry's top podcasts. This episode is a goldmine for loan officers navigating the complexities of the 2024 market. With the industry constantly evolving and traditional marketing methods becoming obsolete, Mills offers a fresh perspective on how to adapt and thrive.

Mike Mills shares his personal journey, detailing the challenges he faced and the innovative solutions he implemented to create a successful podcast and build a powerful personal brand online. He emphasizes the importance of creating your own platforms in 2024 and provides actionable, tangible advice on how to start and grow a podcast from scratch. According to Mills, it only takes two dedicated people and an annual budget of less than $1000 to establish a successful platform.
Throughout this engaging one-hour episode, Mills breaks down the essential steps to launching a podcast, from choosing the right equipment to creating compelling content and effectively promoting your episodes. He stresses the significance of consistency, authenticity, and audience engagement in building a loyal listener base.

Mike Mills also discusses the broader implications of creating a personal brand in today's digital landscape. He explains how a well-crafted personal brand can open doors to new opportunities, increase your visibility in the industry, and position you as a thought leader. By leveraging the power of podcasting and social media, Mills demonstrates how loan officers can differentiate themselves from the competition and connect with a wider audience.

This episode is not just about starting a podcast; it's about embracing a new mindset and approach to marketing in 2024. Mills and the hosts delve into the critical role of innovation, adaptability, and continuous learning in achieving long-term success in the mortgage and real estate industries.

You will walk away with a clear understanding of the steps needed to create their own podcast, the benefits of building a personal brand, and the importance of staying informed and adaptable in a rapidly changing market. Whether you're a seasoned professional or just starting in the industry, this episode offers invaluable insights and inspiration to help you elevate your career.