In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, and why it’s important to know WHO you are surveying to get the highest quality feedback for your company or product.

Time Stamped Show Notes:

00:27 – Today’s topic: Why You Need to Be Surveying Your Audience
00:44 – Check in with your audience
01:03 – Ask pointed questions and take the feedback
01:15 – Discern “signal” from “noise”—what points or opinions keep recurring?
01:52 – Use Qualaroo to ask people why they don’t convert
02:12 – Quantitative data vs qualitative data
02:50 – Make sure you ask a non-bias question and ask a large group of people
03:18 – Focus on solving areas that show problems first
03:30 – Analyze data in large quantities
03:43 – Use User Testing to ask people questions
04:08 – SurveyMonkey and Typeform are two more options
05:59 – Make sure the people you’re asking are relevant to your business
06:21 – Check out the Kissmetrics blog
06:35 – If you ask terrible questions, expect inaccurate feedback
06:50 – That’s it for today’s episode!

3 Key Points:

Surveys are done to generate feedback so you know what you need to change.
Qualitative data helps you understand why people did NOT convert.
Ask the RIGHT people to get relevant feedback. The right people are your ideal customers.

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