TalentCulture #WorkTrends ENCORE: The Unexpected ROI of Culture and How to Sell it
Apr 14, 2025
Freja Jackson, Lead researcher at CultureAmp and expert in workplace culture, discusses the often-overlooked employee journey and its crucial role in business success. She highlights how understanding and improving employee experience can enhance engagement, retention, and productivity. Jackson shares data-driven insights linking a positive workplace culture to customer satisfaction and revenue growth. She also offers strategies for effectively advocating cultural initiatives to leadership while addressing the complexities of promoting diversity and inclusion.
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Culture's Impact on Turnover
- Turnover is a major measurable link between culture and financial impact.
- Feeling undervalued makes employees 2.7 times more likely to leave within a year.
Unexpected ROI of Culture
- High employee engagement correlates with improved customer satisfaction and lowered customer churn.
- Referrals from engaged employees reduce hiring time by 40% and lower turnover by 15%.
Selling Culture ROI to Leadership
- Tailor your culture ROI pitch by understanding leadership priorities and measuring key KPIs.
- Use storytelling with relatable characters and quantify the cost of doing nothing to persuade decision-makers.