In The EA Campus EP82, Nicky Christmas dives into one of the most talked-about phrases in the Assistant world - Strategic Business Partner. Is it a genuine evolution of the role, or just a buzzword that’s been stretched too far? In The EA Campus EP82, Nicky unpacks what it really means to be “strategic” as an Executive Assistant, why it’s a mindset rather than a job title, and how to turn that mindset into everyday action.

You’ll hear honest reflections on the disconnect between expectation and recognition, practical advice for working strategically without waiting for permission, and a step-by-step Weekly Operating System to help you align priorities, protect focus, and build influence in your role.

If you’re ready to stop reacting and start leading with purpose, The EA Campus EP82 will help you bridge the gap between support and strategy - and show that being a Strategic Business Partner isn’t about status, it’s about how you show up every week.

The EA Campus

Skift Daily Briefing, 2/9/2021