#384 – How Wokelo built trust (and premium prices) by choosing depth over speed

When everyone else optimized for instant answers, Sid Masson built for depth and accuracy—and enterprise customers paid more for the difference.

This episode is for SaaS founders who feel trapped competing on speed—and suspect their customers actually want something else.

Most SaaS companies don't fail because they're too slow. They fail because they optimize for speed over trust.

Sid Masson, CEO and Co-founder of Wokelo, took a different path. He started his career as a management consultant doing private equity due diligence with dozens of tabs open, knowing how costly missed insights could be. When he began experimenting with early GPT models while pursuing his second master's in AI, he saw the potential to automate deep analysis—but refused to compromise on rigor.

While others chased instant gratification, Wokelo focused on producing more in-depth, decision-grade insights. That choice became its edge. Enterprise clients quickly recognized that thoughtful, well-supported answers were worth more than instant ones.

This inspired me to invite Sid to my podcast. We explore why building for accuracy rather than instant gratification creates differentiation in competitive markets. Sid shares hard-won lessons about segment selection, the hidden cost of trying to serve everyone, and why their first 10 customers taught them more about usage patterns than any growth hack could. You’ll hear how customers measured ROI not in hours logged, but in the depth of impact—renewing and expanding after a single insight shifted key client conversations.

We also zoom in on two of the 10 traits that define remarkable software companies:

• They acknowledge they cannot please everyone
• They aim to be different, not just better

Sid's story is proof that constraints drive innovation—and capital efficiency forces strategic clarity.

Here's one of Sid's quotes that captures his approach to capital efficiency:

"Capital efficiency for us, being slightly constrained at times, actually helps us in being more innovative. The most innovations, the most disruptive ideas, actually come out of constraints. We don't want to give our team that luxury that, hey, there's enough money on the table that I can go and do a land grab. We need to still solve a few fundamentals."

By listening to this episode, you'll learn:

• Why accuracy at scale requires patience—not just better prompts
• What happens when you design for outcomes instead of feature parity
• When capital constraints become competitive advantages rather than limitations
• Why your first 10 customers teach you more about segmentation than any persona document

Guest Information

For more information about the guest from this week:

• Guest: Sid Masson, CEO and Co-founder of Wokelo AI
• Website: wokelo.ai
• Email: sid@wokelo.ai