Sebastian's role as head of product at the Founders Factory is quite different from most of the jobs. He and the product coaching team help founders and teams build the right product in the right way using their expertise and product coaching framework.

His and the team's thesis is that by both executing on the product as well as coaching founders on what good best practices look like, Founders Factory won't only build great products but also great teams and businesses.

In this episode, he shares great stories and best practices on what to consider as a fresh startup and how to hire the right people.

Table of content:

0:30 - Intro Sebastian Abdy Sabouné & The Founder’s Factory
5:35 - Coaching founders & product people
7:10 - Product development processes in startups
14:25 - 0 to 1, hiring the right people
18:30 - Which roles to hire first in an early-stage startup
21:00 - Recognizing red flags during the hiring process
24:20 - Setting up early product management processes
29:25 - Data-based decision making with no/few clients
32:50 - Experimenting & defining hypothesis
35:00 - First roles & skills needed when you kick-off a project
37:00 - Tips from Sebastian for aspiring CEOs and Product Managers
44:05 - Debrief Alex & Christian

Sebastian's book recommendations:

Sebastian's articles:

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#12 Building the first product teams in early-stage startups - with Sebastian Sabouné @Founders Factory