Welcome to the new season of Follow the Rabbit. This time, we’re diving headfirst into the evolving world of health and wellness. As the landscape shifts, we believe we’re witnessing a fundamental change in how we think about health, healthcare, and well-being.

Here’s what you can expect:

1. We’ll explore the idea of “health as luxury”—not just a fleeting trend but a long-term cultural transformation.

2. We’ll cover topics like:

• The intersection of technology and health, with Apple’s vision leading the way
• The rise of GLP-1 drugs and their impact on obesity in the US
• How modern gym aesthetics shape culture
• How health and wellness are portrayed in iconic films like American Psycho
• The role of athleisure in health culture
• What it means when a high-end supermarket focused on healthy products in LA becomes more of a lifestyle—or a vibe
• The use of Continues Glucose Monitoring products by non-diabetics

3. We’ll take a closer look at the business models driving these trends, how political actors are shaping the market, and who is working to make healthcare more equitable.

While we’ll reference some of our earlier research, including a 2020 trend report that described the rise of “health as luxury,” our focus remains on the here and now as well as possible futures. As always, we’ll also bring in interesting guests to share their perspectives and dive deeper into these conversations with us.

We want you to be part of the conversation. Share your thoughts, suggest guests, and help us bring diverse voices into the mix. This season promises to explore the contradictions, innovations, and cultural shifts shaping the future of health and wellness. Stay tuned.

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Follow the Rabbit on ⁠Spotify⁠

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Follow the Rabbit is a Known Unknowns production

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Follow the Rabbit is hosted by Igor Schwarzmann & Johannes Kleske

Find out more about ⁠Igor Schwarzmann⁠ 

Find out moire about ⁠Johannes Kleske⁠