#9 Making the Complex Simple ft. Victor Antonio

The world of selling is a crowded, noisy and competitive space. There's so many options and ways in which the customer can buy. There's also an overload of info when it comes to how we should sell; endless amounts of models, 5/10/20 step processes. To stand out in this world of selling, making the complex simple, is what will make you stand out. In this episode I'm joined by Victor Antonio, Keynote Speaker, Sales Trainer and Author of Sales Ex Machina: How AI is Changing World of Selling. We're talking about how we can sometimes make the mistake of making the simple complex, why sometimes people do it intentionally and how you can become more effective with simplifying the complex, whether that's what you sell or how you sell. Victor will also be sharing his story of success and what his intrinsic motivation is, that drives him everyday. If you're wanting to make sense of this complex world of selling, then tune in.