Jared Falk plays drums. He started playing when he was 15 years old, and fell in love with it right away.
From the very first moment he sat in front of a drum kit, everything just felt right. And when he started putting more complex beats together, like the time he nailed his first syncopated rock beat? Ahh… MAGIC.
He could have followed his family’s steps and worked in the farming or construction industry, but life had something else in store for him.
He studied hard, and no less than two years after he started playing, he was already touring with bands, flipping drum kits on ebay, and teaching drums himself.
And it was one of the students, in a casual conversation about uploading videos on the internet for a bass drum pedal technique, that prompted him to launch into a business venture on videos for learning drums, when internet was still barely a thing and social media didn’t exist and you could not upload videos for free on YouTube…
Those videos eventually evolved to what we now know as Drumeo, arguably the world’s best and biggest community and e-learning platform for drummers.
Drumeo then evolved into Musora, which consolidates new instrument verticals such as Pianote, Guitareo, and Singeo, and has more than 95,000 active students worldwide.
So how did a drummer and his friends build such an enterprise? Where did Jared learn about business, media production and e-learning?
Listen to this episode, learn, get inspired and enjoy. We also talked about technology and education, and the potential impact AI will have on these fields, specifically as it relates to music, and why and where the human element matters most.
Many people out there claim to love their job. Few are as genuine about it as Jared. You can see it in his face. You can see it in the people that surround him.