For The Record Episode 81: Is Social Media Dead? with Chris Balbi
In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family.
Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.
Chris is without a doubt a marketing expert- his legendary giveaways have become a staple part of the Meesha brand, and he’s disciplined and diligent every, single day in how he crafts content and engages with the online community. But, as he explores new ways to bring business to Meesha in a heavily saturated industry, he’s asking the multi-million dollar question….Is social media dead?
There’s so much to take from this episode including the answer, but a few of the highlights that you do not want to miss include:
1. How Chris is adapting to the evolution of social media marketing in the aesthetics industry
2. How he’s leveraging innovative approaches to community engagement and event marketing to drive new leads into the Practice
3. The power of membership programs like Meesha + and beauty banks in client retention
4. His battle-tested strategies for staff retention and motivation in a competitive market
5. How he prepares Meesha to adapt to changing client preferences and industry trends
6. Why personalized follow-ups and lead management is a non-negotiable for success
7. How Meesha is exploring new revenue streams through pop-up med spas
This episode provides a wealth of actionable insights for med spa owners and managers looking to stay ahead in a rapidly evolving industry. From rethinking marketing strategies to implementing innovative client retention programs, Chris’s approach offers a fresh perspective on building a successful Aesthetics Practice that can sustain the rapidly changing world of social media and the non-stop shifts in client preferences.
In typical FTR fashion, of course he's sprinkling in a healthy dose of how to survive it all with a lot of fun & laughs along the way!
Learn more about Meesha Aesthetics:
Web: https://www.botoxbymeesha.com/
IG: https://www.instagram.com/botoxbymeesha/?hl=en