

Are you ready to roll up your sleeves and begin coaching the next generations of potential motorcycl
May 18, 2019
01:29:37
Brooke Farquhar owns a shop named Motoworks in Fredericksburg, Virginia.
It's different from any shop I've been a part of in that it's a membership only shop where Brooke can invest all of this time and energy into being the exact level of advocate that each and every customer needs to stay engaged in this activity we love so much - motorcycling.
Motoworks Facebook page is here: https://www.facebook.com/motoworksva/
This business is more of a labor of love for Brooke and it shows. When he describes what he gets to do every day it's obvious. This is a dream of his and it goes far beyond the normal parameters I'm used to in discussions of ROI calculations, at typical businesses. He has learned from some selfless leaders and coaches like Bob Henig of Bob's BMW Motorcycles and I think he's on the right track to keep that cycle of positive contribution going for many generations to come.
I'm impressed that he he chosen to serve the customers seemingly most likely to fall thru the cracks at a powersports store of lesser focus and become an "I tried motorcycling, but it wasn't for me" story.
Contact Brooke here: brookegoride@gmail.com