There are two kinds of people in this world: those who have “We Don’t Talk About Bruno” stuck in their head, and those who don’t … yet. The Disney song is a viral sensation and unexpected hit from the 2021 film, Encanto.

Michael Birenbaum Quintero is an ethnomusicologist and Associate Professor at Boston University. Even he agrees it’s a catchy tune, and explores its musical influences along with the movie’s wider representation of Colombian and Latin American music and culture.

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Move over 'Let It Go,' we're talking about Bruno