Dickie Bush Audio

I Invested $25,000 In An AI Clone, Here’s Why (Week 29 Business Recap)

6 snips
Jul 24, 2025
Discover the key strategies behind a thriving writing education business, including impressive revenue insights and new sales operations upgrades. Learn about a $99/month digital writing membership aimed at retention. Dive into the decision to invest $25K in an AI-powered support system to enhance student success. Hear about the latest wins like launching fresh ad creatives and the impressive 21st cohort of Ship 30 bringing in significant revenue. Plus, valuable management lessons on communication and prioritizing focus areas for future growth.
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INSIGHT

Treat Slow Weeks As Diagnostics

  • Dickie Bush noted a two-week revenue slowdown around $100K cash collected and traced it largely to PGA front-end dips.
  • He treats seasonal excuses as opportunities to diagnose lead-gen and pre-call failures and improve systems.
ADVICE

Batch-Film Ads To Improve Creative ROI

  • Film lots of fresh creative in concentrated shoots to lower ad costs and boost performance.
  • Dickie launched new ads filmed in a mansion and quickly saw improved cost-per-result.
ANECDOTE

Relaunching Ship 30 Cohorts

  • Ship 30 for 30 relaunched as cohort #21 with 220 participants and about $175K revenue.
  • Dickie expects the cohort flywheel to grow referral momentum through January.
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