91: Feeling Superhuman with Rahul Vohra

Reason for Superhuman still being invite-only is not to increase user demand

Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback

Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders

Startup Details: Deliberately think through and consider everything deeply from scratch

Don’t turn down money when bootstrapping to find perfect product market/customer fit

Knack for knowing what people want, before they know they want something; and helping people realize they want something

Without active or spending money on marketing, Superhuman’s waitlist keeps growing

Superhuman’s Values: Create delight, be intentional, and remarkable quality

Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake

Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts

Superhuman’s pricing is low, but generates high value; big fan of round numbers

Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates

Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment

Generate roadmap and find balance to maintain lead over market and continue to grow

Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to