TRP 08: Don't 'Cold' Call; Smart Call to Prospect Successfully, Without Rejection with Art Sobczak

In this episode of The Rainmaking Podcast, host Scott Love speaks with Art Sobczak, author of Smart Calling, about how professionals can eliminate the fear of rejection and prospect more effectively without resorting to traditional cold calling. Art explains that successful prospecting isn’t about making random calls—it’s about smart calling, which means researching prospects, identifying trigger events, and tailoring messaging to create meaningful, relevant conversations. He emphasizes that the most effective rainmakers don’t fear rejection because they frame every call as a learning opportunity rather than a win-or-lose scenario.

Key topics include the fundamentals of Smart Calling, which involves identifying key decision-makers, leveraging social engineering to gather intelligence, and crafting value-driven outreach that resonates with potential clients. Art also discusses the psychological barriers to prospecting, explaining how professionals can overcome fear by shifting their mindset and focusing on conversations rather than sales pitches. He introduces the importance of trigger events—specific changes in a company that indicate a potential need for services—and how professionals can use these insights to time their outreach effectively. Additionally, Art shares practical techniques for handling objections, reframing rejection, and maximizing each call’s potential. This episode provides actionable strategies for professionals looking to master prospecting, build confidence, and generate more business through smarter, more strategic outreach.

https://therainmakingpodcast.com/

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For over the past 30 years Art Sobczak (Sub’-check) has helped salespeople say the right things to get through, get in, and sell, primarily using the phone. The most effective way to sell is still humans SPEAKING with humans, and he helps them do that in a conversational, non-salesy way. Art received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his service to the profession. His flagship book is “Smart Calling- How to Eliminate the Fear, Failure, and Rejection from Cold Calling” and has just been released in a new, Third Edition, and the process has become the standard for prospecting with hundreds of thousands of sales pros worldwide.

www.smartcalling.com

www.smart-calling.com (Art's Book)

www.phonescripts.com

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