Near Future Laboratory Podcast N°25 — Katie McCrory
Katie McCrory leads the Life at Home global team at IKEA, where she oversees the production of the annual global Life at Home Report. Katie bought into the principles of Design Fiction, particularly the focus on the "everyday", and commissioned me to work with her team to bring some clarity and acuity to the global research 2021 results with some Design Fiction, ultimately delivered within the Life at Home Magazine. In this episode, Katie and I talk about the role of Design Fiction in corporate contexts, and a bit "behind the scenes" as to how we effectively and efficiently achieved some impactful and meaningful results and delivered them in the Life at Home Magazine.
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https://lifeathome.ikea.com/wp-content/uploads/2021/12/IKEA_LifeatHome_Magazine2021.pdf
https://lifeathome.ikea.com/wp-content/uploads/2021/10/Data_LifeatHomeReport_LAHR21.pdf