46. Demand Gen + ABM in action | GetAccept

In this episode of Let's talk ABM, Declan chats to Adam Holmgren, Head of Demand Generation, Europe at GetAccept. Adam has become a leading figure in the world of Demand Generation, both through his work at GetAccept as well as with his community - The Demand Generation Movement. He is taking GetAccept's Marketing on a journey from SMB to mid-market and share his journey with us.

Here's what they cover:

- GetAccept's journey from SMB to mid-market

- Learnings from launching an ABM motion

- How ABM and Demand Gen can work in tandem

- Adam's personal project of building a Demand Gen community