In this second episode with VP of Creative at Liquid Death, Andy Pearson, we explore the critical role of humor, the importance of taking time off to gain fresh perspectives, and the benefits of committing fully to creative ideas. Andy shares insights into his approach to marketing and life, reflecting on past experiences such as selling high-priced cookies to fund a pivotal career moment, and discusses how his extreme ultramarathon running influences his creative mindset.

Andy is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands of all time. As part of Liquid Death's evil mission to make the world healthier and more sustainable, Andy helps oversee all the hilarious creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. He thinks marketing sucks and we should make entertainment instead.

Timestamps:

0:03 Rewriting Brand Marketing Rules with Humor and Innovation
1:35 The Balance of Risk and Humor in Liquid Death's Marketing
5:06 Respectful Marketing Through Creativity and Organic Content
8:04 Creative Students Fund Cannes Trip with $500 Cookies
10:44 A Year of Travel and Freelancing Sparks Career Transformation
13:21 The Mental and Physical Challenges of Ultramarathon Running
16:36 Balancing Extreme Work and Nature for Personal Growth
20:00 Three Takeaways

Episode References:

Andy Pearson | LinkedIn
Rei Inamoto | Instagram
Rei Inamoto | X
I&CO | Corporate Site

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