Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.

Joyce discusses her journey from advertising to brand strategy and growth, emphasizing the importance of storytelling and consumer insights. She highlights the challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders. The conversation explores the evolving role of brand equity, its impact on business valuation, and the necessity of brand consistency. Joyce shares insightful examples from her work with major brands like Apple, Nike, and Salesforce, illustrating how foundational consumer insights can drive innovation and brand positioning. She also underscores the critical role of leadership in successfully implementing brand strategies and transformations.

Highlights:

02:34 The Importance of Insights in Business

05:27 Consumer Insights and Product Development

08:51 Brand and Intangible Assets

13:55 Case Studies: EcoSense and Nike

25:25 The Role of Brand Voice

30:00 High Performance Companies

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Where to find Joyce:

https://www.linkedin.com/in/joycechung1/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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