49 | 🚨 Why Most Brands Are DOOMED Without This One Insight Strategy 🔥 with Joyce Chung (Aerial)

Sep 3, 2024

32:48

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Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.

In this episode of Good Revenue, host Neeta Bidwai and Joyce cover:

Her non-linear career path, starting in advertising and transitioning to consumer insights and brand strategy consulting
The importance of storytelling and data in brand development
The often-neglected value of insights in forming effective business strategies
Examples from her work with major brands such as Apple, Nike, Google, Disney, Notion, Salesforce, Delta Airlines, EcoSense
Challenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholders
How foundational consumer behavior research impacts product development and market positioning
The critical role of leadership in successfully implementing brand strategies and transformations
The significant role of brand voice and identity in differentiating companies
How high-performance firms effectively implement brand initiatives through leadership and strategic communication

Tune in for an insightful episode with lots of case studies!

Where to find Joyce:

https://www.linkedin.com/in/joycechung1/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

Highlights:

00:00 Introduction to Joyce Chung

00:31 Joyce's Career Journey

02:34 The Importance of Consumer Insights